The evolution of food delivery service through applications is progressing by leaps and bounds, in Mexico the adoption and use of these technologies is increasing, appearing as a necessary service to request food in your restaurant, in this article we will share 7 benefits that offer these platforms.
It is likely that your restaurant belongs to the directory of some of the most popular food delivery applications in Mexico, such as Soft Restaurant® App, or you are considering incorporating your restaurant into one of them, so you should make the most of this new distribution channel.
1. Digital menu
One of the advantages of the directories to order food at home is having the restaurant menu, some platforms allow you to place photos and edit the description of each dish, this is important since they are your weapons to convince the user to order in your restaurant and make you a frequent customer.
Another advantage of the digital menu is to make your prices known, on the platforms you will be exposed to many types of customers who have a different budget for their consumption, be it breakfast, lunch or dinner, take advantage of the promotional options and conquer a new type of customer with your flavor and quality.
2. Online ordering and tracking
One benefit that digital ordering platforms offer is the follow-up of your order, unlike the home service by phone, digital platforms allow you to know the status of your order whether it is received, in preparation, sent or delivered, they also allow you to receive notifications in devices and provide peace of mind to users by monitoring their order and having an approximate delivery time.
Some platforms offer filters to order restaurants that offer less delivery time, streamline your processes with modules such as the Soft Restaurant® kitchen monitor and climb positions in the directories to receive more orders.
3. New clients
A great opportunity offered by the new digital platforms is to reach new diners that with a good strategy you can conquer, you must bear in mind that unlike the experience that your customers have in the restaurant, when ordering through an app is very difficult to convey the spirit of your brand, but not impossible, a good way to position your brand is through packaging, this is the plus that your restaurant offers, invest in packaging with your logo, special designs on the bags and loyalty accessories such as frequent customer cards or invitations to special events in your restaurant, investing in this section will make the difference between buying by price or buying by the experience your restaurant offers.
A strong point of home order directories are loyalty programs, creating exclusive promotions at your restaurant helps retain your existing customers and attract new ones.
Discounts are a good way to attract new customers and it is likely that your app downloads will increase if you offer exclusive offers periodically, lose the fear of communicating your app offers among the diners of your restaurant, ordering at home does not decrease visits to your restaurant, on the contrary, it offers an alternative for additional consumption.
Remember that loyalty programs on mobile devices are much more effective than traditional ones because they have a personal touch.
5. Cost savings
In this section we do not talk about saving in hiring, on the contrary, an app represents an additional channel to your traditional home service, we talk about the development of your own application for your restaurant, which can be expensive and time consuming, the use of platforms or directories represents a saving in the initial investment, allowing you to understand how it works and adapting your workflow for the moment when you decide to incorporate your own application for your restaurant.
E LAUNCH TALENT share approximate costs for the development of an app:
- Simple application, with an initial price of € 700 about $ 14,000 Mexican pesos.
- App with Database, starts with a budget of € 5,000 about $ 100,000 pesos.
Soft Restaurant® offers an alternative for the design of your own application through the "My App" model, creating a personalized app with the image of your business for your guests to download and order at home with direct integration to Soft Restaurant®.
6. Connect with your customers
Having your own application or being present in a directory, allows your customers to continue enjoying your food anywhere and at all times, knowing that your restaurant will be there for them creates a special link that positions your restaurant in the most important hours of the day, think about the thousands of users who will see your restaurant and who are still about to become your diners, propose your promotions as the first step to invite these new customers to know you both in taste and in future events or promotions in your restaurant .
7. Measure your results
A final benefit of having home service applications is the opportunity to measure your return on investment in your restaurant's campaigns, having digital and physical distribution means allows you to measure the success of your advertising, O2O (Offline to Online ) are very effective to promote the download of your application or encourage home delivery through the directory app and vice versa from your app and the packaging of your deliveries you can promote campaigns to visit your restaurant and thus measure the success of your promotions .
Another advantage is being able to complement your Facebook campaigns, converting simple likes into frequent customers who download your app and ask frequently at home, making your investment have a better return.
The use of technology in your restaurant will always be a differentiator in your service, analyze the benefits it represents for your business and propose strategies that allow you to incorporate these tools without affecting your budget.