Blog for restaurants and gastronomic entrepreneurs

7 recommendations to make a sales strategy on Father's Day

7 recommendations to make a sales strategy on Father's Day

Father's Day is a holiday that occupies an important place in Mexican families. This date is intended to celebrate the role of the head of the family and one of the best ways to celebrate Dad is by taking him to a restaurant, that is why we share 7 recommendations to make a sales strategy this Father's Day.

Know your audience

On special dates, knowing your target audience can help you stimulate your sales. You can apply online surveys or at the end of your service to know the preferences of the clients and to be able to customize your offer.

 

Let the consumer choose

Plan offers and promotions in which the consumer can choose which promotion they would buy. In this way, you guarantee that your sales strategy on Father's Day works as you planned.

 

Email Marketing

Take advantage of the big data trend and launch an email campaign in which you announce promotions and surprises for that special date. Thus, you create expectation and arouse the interest of your followers.

 

Participate and win

Social networks are the best platforms to offer this kind of incentive to all your followers. Offer an attractive prize and invite your consumers (even potential ones) to participate. Simply rewarding their preference will create a sense of empathy and position your brand in their mind.


Giveaways

How would you like to surprise the parents who visit you with a raffle? You can raffle (within your possibilities) a discount voucher, a certain amount valid for its consumption that day or simply offer a gift. Customers who visit you will be surprised and grateful.


Special menu

Why not offer exclusive dishes to parents? Create a dish that you can sell at a special price for this date, or offer a complimentary drink that no parent can refuse. They will be delighted!


Advertising

Despite the fact that it is a date that alone brings demand, advertising always works to attract people and in this case, to publicize the strategy or campaign that you have planned for this special day. Do not forget to make a good design to promote your offers or promotions and place it on your website, social networks and establishment. It is the sales strategy on Father's Day par excellence.


At Soft Restaurant we have the best software for managing your establishment so that you only have to worry about offering the best service. We wanted to share with you these sales strategies that have worked for our clients on special dates like Father's Day so that you can apply them as soon as possible. Do you know another? We want to read your comments!