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How to increase your hotel reservations in low season

How to increase your hotel reservations in low season

A large number of travel agencies and airlines have introduced the concept of 'low season' as an attractive commercial bet that is paying off in Latin American countries, particularly Chile. Travel in low season has increased thanks to the fact that companies in the tourism sector have developed a strong promotional campaign and very attractive prices for traveling on these dates. The offer has been educating customers, who in many cases decide to take vacations in months other than the traditional ones or plan an additional trip during the year.

In Mexico, the demand for hotel occupancy and tourist services increases during the vacation period based on the school calendar. But beware, there is a large market niche that has the flexibility to travel at any time of the year. Take advantage of the low season and adopt the following proposals to increase the profitability of your hotel.

Launch a campaign or contest

Create a clever campaign that can generate some coverage on social or alternative media. Promoting a campaign aimed at the public in your locality may be an option, offering them a weekend at a special price and encouraging them to get out of the routine to allow themselves to be pampered with the amenities of your hotel. Another option is contests, it is the most popular type of campaign to achieve greater diffusion, but do not limit yourself, give a product through social networks or alternative media, think outside the box and offer something more than a free tour. You need to make sure your objectives are clear, set your goals, and make sure your campaign is optimized to reach the widest possible audience.

Focus on the experience

The recommendation is so important that it deserves to be repeated: during the low season, it prioritizes the interaction between the guest, the environment and the community, adding value to the stay to win the customer over.

Keep in touch

You have to find a way not to lose contact with your customers. Investing in digital marketing, whether with the sending of promotional newsletters or the presence on social networks, can make a difference in the moment.

Run a flash sale for advance reservations

When reservations are low, you can generate a sudden increase in reservations in a short period of time. One way to do this is by holding a flash sale. Lower the prices of your service or products for a short period and define a particular channel such as website, email, social media, or all three. Then promote the sale for a short period of time to motivate as many sales as possible.

Have a special offer for gift codes

Take advantage of special dates such as Valentine's Day or Christmas and offer a special offer on gift codes to give your potential customers a bonus that makes them feel cuddled.

Apply discounts on your gift codes for special occasions like these. You can promote them through email, on your social networks, on or any other site you have access to.

Modify your website for the off-season

If your low season is cold months, we suggest you use images with blue skies that are perfectly captured during those months where the sun breaks the rocks and suggests an environment of peace and tranquility. During these times you can promote those tours that do not depend on hot climates and give them a higher exposure on your website or promote them through other channels.

Increase your activity on social networks

Invest time to increase your presence on social media. Interact in Twitter chats, increase your activity on Instagram and build a social media strategy that can generate sales and attract customers. Explore other sites to generate new ideas.

Create a product according to its low season

Review the activities you offer. Can they all be done in optimal conditions during the low season? If not, you could create one that's specifically suited to the off-season. Once you have defined it, promote it on your website and other available channels to increase your sales during this low season.

Prepare for the peak season period

Train employees, carry out the necessary reforms in the structure or furniture, painting, adaptations and expansion, to improve your business while the presence of customers is moderate. Plan and visualize goals for the arrival of the high season, seeking to obtain the greatest possible benefit.