Blog for restaurants and gastronomic entrepreneurs

Why include wines on your restaurant menu?

Why include wines on your restaurant menu?

Including wines in the menu of your restaurant can become an element of prestige to position your business.

Wine is a drink that has accompanied the palate of humanity since the beginning of civilization, being one of the drinks preferred by diners. In Mexico, its consumption is increasing, demonstrating that it is a liquor available to all social strata and that it suits all tastes and pockets. These are some reasons why you should consider including wines on your restaurant menu.

Higher consumption

The consumption of wine has grown gradually in Mexico, this is due to the important healthy benefits that it provides and the diverse range of options found in the market. This has generated an increase in national production, which carries the spirit of embracing and supporting Mexican wine. Currently, enjoying a bottle of wine, transports you to enjoy a pleasant moment in the company of friends, family or your partner.

Perfect pairings

A wine list must be in tune with the gastronomic quality that your restaurant offers. For example, if you specialize in Italian dishes, focus your offer on wines from this region.

Greater profitability

The sale of wines can mean an increase in the profitability of your restaurant. Give your wine cellar a place in view of the most demanding customers and present your wine list with a functional and attractive design.

Offers accompaniment

If you have the necessary information so that your guests are encouraged to order a wine, it is very easy to finalize the sale of this drink. Lean on a sommelier who can advise clients when ordering the right wine for their taste, budget and occasion.

Apply new sales strategies

Including wines on the menu allows you to innovate in sales techniques. In addition to including a wine list and setting prices, you can implement the use of merchandising through displays to display the drinks at the entrance of your establishment or the presence of bottles (or glasses) on the tables to stimulate diners to ask. for your selection of wines.
If you also have a management software tool that helps you control your stoke, you can facilitate the task of including various types of wines in your restaurant menu and classify them by country of origin, type of grape or color, depending on your preference.