Instagram is an ideal platform to publicize your restaurant. But do you know how to achieve it? The objective is to direct the visits that your Instagram profile receives to your website, to your blog, and better yet, to your restaurant. Attract new consumers and show what you do and who you are, these are just some of the benefits of using Instagram. Here we present you from scratch, 6 steps to position your restaurant and improve your positioning both digitally and with your competition.
Millennials are young people born between the eighties and early 2000s, today they are between 10 and 30 years old. They represent more than 30% of the Latin American population and they have become an important and potential market for brands. They are the consumers of today and tomorrow; a substantial market with new characteristics, needs and demands that must be attended, studied and analyzed to reach them effectively.
The organization in a kitchen is a fundamental part for the development of an efficient, dynamic and safe work. One of the most used methods to achieve maximum efficiency in production processes is based on a Japanese philosophy called KAIZEN. This methodology helps you reduce costs; eliminating from the production process everything that does not add value to the product and making the most of the experience and capacity of the personnel, actively integrating them.
The use of chatbots has generated great interest and expectation about the benefits and advantages of having this technological tool, not only to provide a better customer service experience, but also to suggest purchase options. Chatbots incorporate artificial intelligence to learn, recognize user preferences and preferences through their constant online activity.
According to a study by the world's largest food service trade association, the National Restaurant Association (NRA) found that 63% of those surveyed had used new technologies in restaurants. Among the most popular activities are: finding the location of a restaurant through your smartphone, getting to know the menu, making a reservation and ordering take-out.